— Restore Margin
Compostic
Sales +25%, Profit +15%in one month
"Growth at the cost of margin is not growth — it's a borrow against the next quarter."
Read the story →Strategic Amazon leadership for established New Zealand brands scaling across nine marketplaces. Embedded in your business. Accountable to outcomes.
That gap — between the world-class quality New Zealand brands create and the revenue they actually generate on Amazon — is the problem I have spent my career solving.
Each engagement framed against a different challenge — restoring margin, launching a new market, sequencing two markets correctly, opening three EU markets at once.
"Growth at the cost of margin is not growth — it's a borrow against the next quarter."
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"A new market should be built. Not bought."
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"The US isn't always the right first market. It's just the assumed one."
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"Europe isn't just Germany. Most brands act like it is."
Read the story →I work inside your business every week. I help make decisions, solve problems, and drive marketplace growth alongside your team.
I do not hand over a strategy deck and disappear. I stay involved. Weekly. Hands-on. Accountable for results.
You are not paying for layers of account managers and billable hours. You work directly with senior marketplace leadership embedded in your business.
You get experienced Amazon leadership without hiring a full-time Head of Amazon. Lower cost. Less risk. Faster execution.
Senior strategic thinking layered over disciplined weekly execution. Two roles, one operating system.
High-level strategy, marketplace sequencing, pricing architecture, inventory posture, and brand positioning across regions. The thinking layer — sitting in your weekly leadership rhythm, not your inbox.
Dedicated senior operator I have personally trained and embedded in your account. Every lever pulled, every report read, every Amazon case worked. The doing layer — without the supervision tax.
Three phases. Each builds the foundation for the next. By month four, the operating cadence is running on its own engine.
A comprehensive audit of your current Amazon performance across every marketplace you operate. Listings, PPC, inventory, deal history, P&L health. The output: a written diagnostic with the first three-to-five high-leverage moves identified before week two begins.
Your dedicated marketplace manager is onboarded into your account. Weekly cadence established — Monday strategy call, daily execution, Friday recap. Baseline metrics locked. Reporting tooling set up so signal travels fast between strategy and ground floor.
Strategic decisions weekly. Execution daily. Outcomes monthly. The flywheel turns: deals build BSR, ads optimise on harvested converters, listings refine on real STR data. By month four, the system funds its own improvement.
Each market has its own launch sequence, advertising playbook, and compliance framework. Knowing which one to attack first is half the job.
Most NZ brands default to the US and stall.
Part of my role is telling you which market to attack first — and it is often not the obvious one.
New Zealand is twelve thousand kilometres from the United States, ten thousand from Europe, nine thousand from Japan. For decades that distance dictated which brands could reach a real consumer market and which could not.
Amazon FBA is the solution. Your inventory sits inside the customer's country, on the customer's doorstep, on the customer's two-day clock — the same shelf as the local brands. The wall is gone, if you know how to use it. But Amazon is a beast — nine marketplaces, fifteen ad placements, an algorithm that punishes inconsistency, a compliance surface that resets every quarter. Most NZ founders have genuinely world-class products and no idea how to operate the machine that closes the gap.
This is where the fractional model delivers its highest ROI. There is meaningful revenue to protect, optimise, and scale — and that is exactly what we do. If you are below that threshold, I will point you to the right place to grow into it.
An Amazon agency assigns you an account manager, charges hourly or retainer, and treats your account as one of many on a deliverables queue. A Fractional Head of Amazon works exclusively with a small portfolio of brands, is accountable to outcomes rather than billable hours, and is embedded in your leadership rhythm. You make decisions with them, not after waiting for a slide deck. Most New Zealand brands default to an agency because it feels lower-risk — but the fractional model delivers senior strategic leadership at comparable cost, with skin in the game.
A senior strategic Amazon leader embedded part-time in your business. You get the seniority of a full-time Head of Amazon — strategy, sequencing, commercial decisions, channel execution — at a fraction of the cost. For Marketplace OS: 4 hours of senior strategy per week from the Head of Amazon, plus 16 hours of execution from a dedicated marketplace manager. Total: 20 hours per week of senior Amazon leadership.
A consultant produces a strategy deck and disappears. A fractional executive stays involved every week, owns decisions, and is accountable for execution and results — not just recommendations. The engagement is structured so the operator only wins when the client wins.
A full-time senior Head of Amazon in New Zealand typically costs $200,000+ NZD per year fully loaded (salary, benefits, recruitment, onboarding risk). Marketplace OS delivers the equivalent function — senior strategy plus disciplined weekly execution — at a fraction of that cost, with no hiring risk and faster time to impact.
Selected past engagements include 100% Pure New Zealand Honey, Watson & Son, Animals Like Us, and Compostic. Combined Amazon revenue influenced: $50M+ across eight years of practice. Engagements run on Amazon US, Canada, UK, Germany, Italy, France, Spain, Japan, and Australia.
Marketplace OS works exclusively with established New Zealand brands already doing $50,000+ USD per month on Amazon. This is where fractional executive leadership delivers the highest ROI — there is meaningful revenue to protect, optimise, and scale. Brands below that threshold are referred elsewhere to grow into it.
Book a 30-minute discovery call at calendly.com/jeffry-marketplaceos/30min or email jeffry@marketplaceos.co. The first call is a free conversation to understand your current Amazon performance and whether the fractional model is the right fit. No deck, no pitch — just a sharp diagnostic conversation.
Short pieces on how marketplace operators win in 2026. Written for the founder who chairs the meeting — not for the agency that bills the hours.
The default playbook costs more than it saves. Why Canada often beats the US as a first move, and how to make the call with numbers — not the assumption.
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What it looks like when paid traffic actually builds an asset on Amazon — and what it looks like when it just rents one for another quarter.
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A direct comparison of the two structures — and the unit economics that decide which is the right call for your stage and category.
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